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Simple Marketing Guide for Your New Business

Before planning your marketing strategy, it's crucial to identify your target audience. Understand their demographics, preferences, and pain points to tailor your marketing efforts effectively.

Determine what you want to achieve with your marketing efforts, such as raising brand awareness, generating leads, or increasing sales. Set measurable and realistic goals to track your progress.

Establish a budget for your marketing activities, considering factors such as your overall business budget, industry benchmarks, and the specific marketing channels you plan to use.


Use this formula to determine how much you should be spending on advertising to make a real and measurable impact. It is a time tested way to insure that your budget is not wasted.

Choose the right marketing channels to reach your target audience, considering options such as:

  • Social media: Utilize platforms like TikTok, Facebook, Instagram, Twitter, and LinkedIn to share engaging content, promote your products or services, and interact with your audience.

  • Content marketing: Create valuable content such as videos, blog posts, articles, and infographics to attract and retain your audience.

  • Email marketing: Build an email list and send newsletters, promotional offers, or informational content to your subscribers. You can use sales funnels as a useful tool.

  • Online advertising: Utilize platforms like Google Ads, Facebook Ads, or Instagram Ads to target your audience effectively.

  • Influencer marketing: Partner with social media influencers to promote your business to their followers.

  • You can place ads on OTT (Over-The-Top Television - served digitally).

  • Traditional advertising: Consider TV, radio, print, or billboard advertising if it's appropriate for your target audience and budget.


Develop a plan for posting content on social media platforms, considering factors such as:

  • Post frequency: Aim for consistency, whether you post daily, weekly, or multiple times a day.

  • Content mix: Share a variety of content, including promotional, educational, and engaging posts.

  • Visuals: Use eye-catching images, videos, or graphics to capture your audience's attention.

  • Engagement: Respond to comments and messages, and encourage your audience to interact with your posts.


Consider using ad funnels. An ad funnel is a series of stages a customer goes through before making a purchase. It typically includes awareness, consideration, conversion, and retention. Design your marketing efforts to guide potential customers through each stage of the funnel, from generating interest to encouraging repeat business.


Track the performance of your marketing campaigns using tools like Google Analytics, Facebook Insights, or email marketing software. Adjust your strategies based on data and feedback to improve results.


Position your business for prosperity to successfully position your business, consider the following:

  • Unique selling proposition (USP): Identify what sets your business apart from the competition and highlight it in your marketing materials.

  • Brand identity: Develop a strong and consistent brand identity, including logo, color scheme, and messaging.

  • Value proposition: Clearly communicate the value your products or services provide to your target audience.

  • Customer experience: Strive to provide exceptional customer service and create positive experiences for your customers.


By following this simple guide, you can create a marketing plan tailored to your new business, helping you attract and retain customers and position your business for long-term success.

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